I’ve always liked the designs by Dutch design duo Viktor & Rolf. They’re classy, yet innovative and definitely different. Couture, to say the least. Recently they opened a flagship store in Paris with an interior as exceptional as they are. It’s simple, completely grey.

“We have always loved grey as a background. Things pop out so well”, is what Rolf Snoeren recently said to Dazed Digital. You can say that again. Except for those small pops of color you’d almost thing these photos were just shot in black and white. I’d love to visit this shop some time. Let’s take a trip to Paris!


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